Howsoever, troubling it may sound, jobs have always been differentiated on the colour of the collar. White, Grey, Blue – that’s the way it has always been.

The “Blue” account for approximately 400 million jobs in India. Of these many are of contractual nature, where earnings are based on either the number of hours or days “worked”. Prominent among these are Drivers and “workers” engaged in Logistics, Delivery, etc.

I was instrumental (always abhorred the term founded and never been able to come to terms with it), Astute Outsourcing Services Pvt. Ltd.  in 2013, as a Facility Management Company, which later transgressed into “Staffing” services with the strategic acquisition of Adamas HR Services Pvt. Ltd.. And in 2020, re-kindled the nascent business segment of Residential Services re-christened as Astute Care (erstwhile On Time – Live Easy™, which I had started toying around in late 2016).

Seven years into Business, and going over numerous data especially in the post lockdown or pandemic scenario, I realised that my business is a contributor to the 400 million odd “blue collar” workforce. Even though the business model is not attributable to hours or days worked but based on actual employment with a employee-employer relation, it is still dependent heavily on the “Customer’s” end use requirement. Thankfully the Lockdown and subsequent social distancing norms and efforts to contain the spread of the “virus” has seen a spurt in demand for efficient and reliable workforce to handle deliveries and provide a sanitised environment both at work-place and in people’s homes as homes in this new normal scenario have become an extension of work place.

Pouring over the newspaper reports, many of the 400 million were not as lucky as our employees, and the distressing tales of woe over how the “migrant” workers trudged back home, on foot in the absence of any other viable mode of transport being made available. This got us thinking and utilised the abundant time available to put the AOSPL think tank to work and come out with a solution to better manage the workforce. 

My Team realised that there were a lot of issues which we could resolve by migrating to  technology. Digital, that seems to be the most prevalent byword going around post pandemic is what we based our future solutions on. Out came our drawing board – with plans to draw up a plan and solution where we could solve – digital on boarding, automated attendance management, payroll, leave, Insurance, skilling- a comprehensive model to have in place a effective workforce-management solution directed exclusively for the Blue Collar segment. Hence the idea of “SARAL JOBS” was mooted. There are lot of solutions for all types of Collars from on boarding to retirement, except the BLUE. So we decided on a multi-lingual vernacular based digital platform solution to cater exclusively for the much neglected Blue.

Just imagine, if a Data Mapping solution for these 400 million was available in the Pre-Pandemic era we may have been spared to have been spectators of this horrid saga which each one of us “witnessed” from the confines of our homes, while a majority of these 400 million trudged back to their places of origin. 

Most of the Blue Collar staff are deployed in an multi-location environment. We have staff deployed across the span of the Country and the “manual” process is rather cumbersome and difficult to comprehend for effective and timely solution. Say for example, if one of our delivery boys deployed at a warehouse wanted to apply for a eave, they presently follow a rather cumbersome process involving paper forms and getting stage even approvals, all of which is quite time consuming and considering the “work” pressure becomes quite an ordeal for the employee to manage. A solution like “SARAL-JOB” can automate and simplify all this and more – simplifying life – for the distributed workforce, leading to savings in cost and time. We at Astute have realised that the way forward is to invest in Technology for growth for the better of both the “Blue Collar” employee as well as the employer.