Capt. Shaji Kumar

Tag: #AOSPL

  • SUCCESS AS AN ENTREPRENEUR – III

    The grass on the other side is always greener. Is it genuinely green or is it actually an illusion. I ventured out long time back, and can’t really say that it has turned green, even though like the salt and pepper hair that I have now, it does seem to be interspersed with some green. And mind you I have spent some 21 years tending to it. A lot of ex-employees who were at one point associated with me did jump into the sea of entrepreneurship. I am not aware of how they fared in their endeavor and whether for them it turned greener almost instantaneously. One thing is however very certain, those who feel that entrepreneurship is indeed a get-rich-quick scheme are headed for a disaster. I meet so many people who rattle out the road map, get funded, create valuation and bring out an IPO / get acquired and then walk away with tons and tons of money. A select few hit par dirt and which triggered this berserk stampede. That is why today we find that 90% of startups are failing. 

    Anyone who aspires to be an entrepreneur should have a innate desire to achieve success. And it has a long gestation time and the budding entrepreneur has to be prepared for the long waiting period during which the test would be severe and relentless. How does an Olympian win the Medal that he/she aspires for. There is no short cuts here.

    You need to have a vision, ascertain the “WHY” factor and start small. Let the light far off be burning even though dim from afar. If Birbal could find warmth from the candle burning miles away then surely you can keep the desire burning till you reach your goal. Mistakes, aplenty are inevitable. But with each mistake the resolve should keep getting stronger. Never give up in the face of adversity. The situation will change eventually. The fire in the belly should remain burning. Perseverance and willingness to work hard. If you choose to be an entrepreneur then you have to choose to sacrifice a lot of other things. 

    Your enterprise is your baby. Be proud of it. Never be dazzled with what is around you. A very senior person remarked to me recently about the location of my Office. It is my Office and I am proud of it. I am the “employer”, and if employees do not want to compromise and have their own locational preferences then it is their own restricted mindset and I cannot help it. Whoever heard of a well walking up to a thirsty person!! But then you can provide Value addition. 

    I have built a goodwill by practicing integrity and taking very good care of my Customers. And this has definitely resulted in a very positive retention of Customers with solid goodwill. The Customers should not stop believing in your Venture. Never take them for granted. You exist only because of them and it can never be the other way round. If our reputation and integrity exceeds expectation then Customers will be willing to be associated with you regardless of the cost. It will not matter if you are more expensive. 

    When you embarked on your entrepreneurial journey, was it a “risk” or a “gamble”. Just like success is never guaranteed, failure does not mean the end. Nothing is final. At one point, I went on to scale heights and in the very next year my business had plummeted. The slide could be stopped only recently and have again regained the upward momentum. Entrepreneurship has its flips and flops. Never be discouraged. If you do not give up, there is nothing that can stop you from succeeding…a true life story.      

  • ASTUTE CARE

    Astute Care is led by a team of professionals who have the single minded devotion to fulfil the Values that it professes.

    Results you can count on
    Our Professional cleaners will provide consistent results. They will keep your home sparkling and fresh all the time. You won’t have to worry if company drops by unexpectedly. Your home will always be pristine. You’ll be proud to have spur-of-the-moment visitors.
    Specialised Tools and EquipmentA professional provider will be aware of all of the major innovations and developments in the cleaning industry. They have invested their resource into finding the absolute best cleaning materials and equipment available on the market. They should have a wide range of supplies and specific tools and cleaning products for every job. They will know when and where to use each tool and will use these to deliver impeccable and high-quality cleaning results.
    Trained and Skilled StaffA professional cleaning company will have a pool of highly trained and skilled staff. The employees are professional and have attended many hours of training. They will have unique training to clean all commercial environments and will do be able to deliver cleaning results efficiently. All of their staff should also be security vetted and background checked so that you are confident that they are hiring only the best teams of people.
    Reduce your Environmental FootprintWhen it comes to environmental care, the cleaning industry has made great strides in recent years. A reputable cleaning company will be committed to ensuring that its products are as environmentally friendly as possible. They will have environmentally friendly solutions that are safe for both the environment and of course the people in contact with them.

    All Service Professional are trained and certified by ALTA. (Astute Learning & Training Academy) – a non-profit initiative for the Blue Collar Workforce by Astute Outsourcing Services Pvt. Ltd. supported by Chaque Jour Aashirwad Social Welfare Trust.

  • An humane approach to blue collar workforce management.

    Howsoever, troubling it may sound, jobs have always been differentiated on the colour of the collar. White, Grey, Blue – that’s the way it has always been.

    The “Blue” account for approximately 400 million jobs in India. Of these many are of contractual nature, where earnings are based on either the number of hours or days “worked”. Prominent among these are Drivers and “workers” engaged in Logistics, Delivery, etc.

    I was instrumental (always abhorred the term founded and never been able to come to terms with it), Astute Outsourcing Services Pvt. Ltd.  in 2013, as a Facility Management Company, which later transgressed into “Staffing” services with the strategic acquisition of Adamas HR Services Pvt. Ltd.. And in 2020, re-kindled the nascent business segment of Residential Services re-christened as Astute Care (erstwhile On Time – Live Easy™, which I had started toying around in late 2016).

    Seven years into Business, and going over numerous data especially in the post lockdown or pandemic scenario, I realised that my business is a contributor to the 400 million odd “blue collar” workforce. Even though the business model is not attributable to hours or days worked but based on actual employment with a employee-employer relation, it is still dependent heavily on the “Customer’s” end use requirement. Thankfully the Lockdown and subsequent social distancing norms and efforts to contain the spread of the “virus” has seen a spurt in demand for efficient and reliable workforce to handle deliveries and provide a sanitised environment both at work-place and in people’s homes as homes in this new normal scenario have become an extension of work place.

    Pouring over the newspaper reports, many of the 400 million were not as lucky as our employees, and the distressing tales of woe over how the “migrant” workers trudged back home, on foot in the absence of any other viable mode of transport being made available. This got us thinking and utilised the abundant time available to put the AOSPL think tank to work and come out with a solution to better manage the workforce. 

    My Team realised that there were a lot of issues which we could resolve by migrating to  technology. Digital, that seems to be the most prevalent byword going around post pandemic is what we based our future solutions on. Out came our drawing board – with plans to draw up a plan and solution where we could solve – digital on boarding, automated attendance management, payroll, leave, Insurance, skilling- a comprehensive model to have in place a effective workforce-management solution directed exclusively for the Blue Collar segment. Hence the idea of “SARAL JOBS” was mooted. There are lot of solutions for all types of Collars from on boarding to retirement, except the BLUE. So we decided on a multi-lingual vernacular based digital platform solution to cater exclusively for the much neglected Blue.

    Just imagine, if a Data Mapping solution for these 400 million was available in the Pre-Pandemic era we may have been spared to have been spectators of this horrid saga which each one of us “witnessed” from the confines of our homes, while a majority of these 400 million trudged back to their places of origin. 

    Most of the Blue Collar staff are deployed in an multi-location environment. We have staff deployed across the span of the Country and the “manual” process is rather cumbersome and difficult to comprehend for effective and timely solution. Say for example, if one of our delivery boys deployed at a warehouse wanted to apply for a eave, they presently follow a rather cumbersome process involving paper forms and getting stage even approvals, all of which is quite time consuming and considering the “work” pressure becomes quite an ordeal for the employee to manage. A solution like “SARAL-JOB” can automate and simplify all this and more – simplifying life – for the distributed workforce, leading to savings in cost and time. We at Astute have realised that the way forward is to invest in Technology for growth for the better of both the “Blue Collar” employee as well as the employer.