Capt. Shaji Kumar

Category: Business

  • Success as an Entrepreneur – I

    Man is buffeted by circumstances so long as he believes himself to be the creature of outside conditions, but when he realises that he is a creative power, and that he may command the hidden soil and seeds of his being out of which circumstances grow; he then becomes the rightful master of himself. Besides the noble art of getting things done, there is the noble art of leaving things undone. The wisdom of life consists in the elimination of non-essentials.

    Circumstance does not make the man; it reveals him to himself. No such conditions can exist as descending into vice and its attendant sufferings apart from vicious inclinations, or ascending into virtue and its pure happiness without the continued cultivation of virtuous aspirations; and man, therefore, as the lord and master of thought, is the maker of himself and the shaper of and author of environment.

    Get up and get going. Let the power and potential of the circumstances work its magic. If there’s a limit to what you can physically do, at least allow your mind to wander freely in brave new territory. Courage is not the absence of despair, it is rather, the capacity to move ahead in spite of despair. It should be easy to come up with practical, creative solutions to all problems. Forget plans and just resolve to do something that feels like it ’has a ring to it’. That ring, if you trust it, will prove to be made of 24 carat gold. And if you’re not sure what it is you should be doing, treasure your sense of uncertainty. Nurture it. Be proud of it. Remember that every great book begins with a blank sheet of paper. Every wonderful painting starts with an empty canvas. Every beautiful musical composition commences with a moment of silence. Every creative process, no matter how humble, requires you to bring forth something out of nothing. Which is very daunting. Usually, the best way to get going is just to do something. Anything. Then, at least, you’ve got something you can alter or adjust or improve on. That’s why what you are tentatively building is far better than nothing. 

  • Lessons in Leadership

    Courage is not the absence of despair; it is rather, the capacity to move ahead in spite of despair.

    My two leadership lessons. 

    1. Look for a Solid Foundation:-

    While you are in developing stage of your business, Invest all your resources including your time and energy in building the robust foundation which will take you to the next level . It will create an ideal platform for your business to grow into a much larger entity and take it to the next level. The strong foundation will enable you to pursue your growth and expansion plans. Resist the temptation for any quick (cheap) fix systems which can make it sloppy; rather make it as robust & reliable as possible.

    2. Scalability is a matter of science:-

    Scalability is when you take your growing business to the next level and essentially it is the result of linear strategic growth achieved over a period of time. For a business to be scalable, it must primarily focus on increasing the efficiency and overall value it adds. A proper scaling evaluation should be undertaken before making that critical decision. You also need to set the growth trajectory to follow i.e what speed, what route, what resources, when to pause and when to finish.

  • ASTUTE CARE

    Astute Care is led by a team of professionals who have the single minded devotion to fulfil the Values that it professes.

    Results you can count on
    Our Professional cleaners will provide consistent results. They will keep your home sparkling and fresh all the time. You won’t have to worry if company drops by unexpectedly. Your home will always be pristine. You’ll be proud to have spur-of-the-moment visitors.
    Specialised Tools and EquipmentA professional provider will be aware of all of the major innovations and developments in the cleaning industry. They have invested their resource into finding the absolute best cleaning materials and equipment available on the market. They should have a wide range of supplies and specific tools and cleaning products for every job. They will know when and where to use each tool and will use these to deliver impeccable and high-quality cleaning results.
    Trained and Skilled StaffA professional cleaning company will have a pool of highly trained and skilled staff. The employees are professional and have attended many hours of training. They will have unique training to clean all commercial environments and will do be able to deliver cleaning results efficiently. All of their staff should also be security vetted and background checked so that you are confident that they are hiring only the best teams of people.
    Reduce your Environmental FootprintWhen it comes to environmental care, the cleaning industry has made great strides in recent years. A reputable cleaning company will be committed to ensuring that its products are as environmentally friendly as possible. They will have environmentally friendly solutions that are safe for both the environment and of course the people in contact with them.

    All Service Professional are trained and certified by ALTA. (Astute Learning & Training Academy) – a non-profit initiative for the Blue Collar Workforce by Astute Outsourcing Services Pvt. Ltd. supported by Chaque Jour Aashirwad Social Welfare Trust.

  • An humane approach to blue collar workforce management.

    Howsoever, troubling it may sound, jobs have always been differentiated on the colour of the collar. White, Grey, Blue – that’s the way it has always been.

    The “Blue” account for approximately 400 million jobs in India. Of these many are of contractual nature, where earnings are based on either the number of hours or days “worked”. Prominent among these are Drivers and “workers” engaged in Logistics, Delivery, etc.

    I was instrumental (always abhorred the term founded and never been able to come to terms with it), Astute Outsourcing Services Pvt. Ltd.  in 2013, as a Facility Management Company, which later transgressed into “Staffing” services with the strategic acquisition of Adamas HR Services Pvt. Ltd.. And in 2020, re-kindled the nascent business segment of Residential Services re-christened as Astute Care (erstwhile On Time – Live Easy™, which I had started toying around in late 2016).

    Seven years into Business, and going over numerous data especially in the post lockdown or pandemic scenario, I realised that my business is a contributor to the 400 million odd “blue collar” workforce. Even though the business model is not attributable to hours or days worked but based on actual employment with a employee-employer relation, it is still dependent heavily on the “Customer’s” end use requirement. Thankfully the Lockdown and subsequent social distancing norms and efforts to contain the spread of the “virus” has seen a spurt in demand for efficient and reliable workforce to handle deliveries and provide a sanitised environment both at work-place and in people’s homes as homes in this new normal scenario have become an extension of work place.

    Pouring over the newspaper reports, many of the 400 million were not as lucky as our employees, and the distressing tales of woe over how the “migrant” workers trudged back home, on foot in the absence of any other viable mode of transport being made available. This got us thinking and utilised the abundant time available to put the AOSPL think tank to work and come out with a solution to better manage the workforce. 

    My Team realised that there were a lot of issues which we could resolve by migrating to  technology. Digital, that seems to be the most prevalent byword going around post pandemic is what we based our future solutions on. Out came our drawing board – with plans to draw up a plan and solution where we could solve – digital on boarding, automated attendance management, payroll, leave, Insurance, skilling- a comprehensive model to have in place a effective workforce-management solution directed exclusively for the Blue Collar segment. Hence the idea of “SARAL JOBS” was mooted. There are lot of solutions for all types of Collars from on boarding to retirement, except the BLUE. So we decided on a multi-lingual vernacular based digital platform solution to cater exclusively for the much neglected Blue.

    Just imagine, if a Data Mapping solution for these 400 million was available in the Pre-Pandemic era we may have been spared to have been spectators of this horrid saga which each one of us “witnessed” from the confines of our homes, while a majority of these 400 million trudged back to their places of origin. 

    Most of the Blue Collar staff are deployed in an multi-location environment. We have staff deployed across the span of the Country and the “manual” process is rather cumbersome and difficult to comprehend for effective and timely solution. Say for example, if one of our delivery boys deployed at a warehouse wanted to apply for a eave, they presently follow a rather cumbersome process involving paper forms and getting stage even approvals, all of which is quite time consuming and considering the “work” pressure becomes quite an ordeal for the employee to manage. A solution like “SARAL-JOB” can automate and simplify all this and more – simplifying life – for the distributed workforce, leading to savings in cost and time. We at Astute have realised that the way forward is to invest in Technology for growth for the better of both the “Blue Collar” employee as well as the employer.