Capt. Shaji Kumar

Tag: #Chaque Jour Group

  • SUCCESS AS AN ENTREPRENEUR – III

    The grass on the other side is always greener. Is it genuinely green or is it actually an illusion. I ventured out long time back, and can’t really say that it has turned green, even though like the salt and pepper hair that I have now, it does seem to be interspersed with some green. And mind you I have spent some 21 years tending to it. A lot of ex-employees who were at one point associated with me did jump into the sea of entrepreneurship. I am not aware of how they fared in their endeavor and whether for them it turned greener almost instantaneously. One thing is however very certain, those who feel that entrepreneurship is indeed a get-rich-quick scheme are headed for a disaster. I meet so many people who rattle out the road map, get funded, create valuation and bring out an IPO / get acquired and then walk away with tons and tons of money. A select few hit par dirt and which triggered this berserk stampede. That is why today we find that 90% of startups are failing. 

    Anyone who aspires to be an entrepreneur should have a innate desire to achieve success. And it has a long gestation time and the budding entrepreneur has to be prepared for the long waiting period during which the test would be severe and relentless. How does an Olympian win the Medal that he/she aspires for. There is no short cuts here.

    You need to have a vision, ascertain the “WHY” factor and start small. Let the light far off be burning even though dim from afar. If Birbal could find warmth from the candle burning miles away then surely you can keep the desire burning till you reach your goal. Mistakes, aplenty are inevitable. But with each mistake the resolve should keep getting stronger. Never give up in the face of adversity. The situation will change eventually. The fire in the belly should remain burning. Perseverance and willingness to work hard. If you choose to be an entrepreneur then you have to choose to sacrifice a lot of other things. 

    Your enterprise is your baby. Be proud of it. Never be dazzled with what is around you. A very senior person remarked to me recently about the location of my Office. It is my Office and I am proud of it. I am the “employer”, and if employees do not want to compromise and have their own locational preferences then it is their own restricted mindset and I cannot help it. Whoever heard of a well walking up to a thirsty person!! But then you can provide Value addition. 

    I have built a goodwill by practicing integrity and taking very good care of my Customers. And this has definitely resulted in a very positive retention of Customers with solid goodwill. The Customers should not stop believing in your Venture. Never take them for granted. You exist only because of them and it can never be the other way round. If our reputation and integrity exceeds expectation then Customers will be willing to be associated with you regardless of the cost. It will not matter if you are more expensive. 

    When you embarked on your entrepreneurial journey, was it a “risk” or a “gamble”. Just like success is never guaranteed, failure does not mean the end. Nothing is final. At one point, I went on to scale heights and in the very next year my business had plummeted. The slide could be stopped only recently and have again regained the upward momentum. Entrepreneurship has its flips and flops. Never be discouraged. If you do not give up, there is nothing that can stop you from succeeding…a true life story.      

  • WHAT NOW….?

    More than a month has passed since the Prime Minister announced a National Lockdown. What Now? Do we continue in this state of suspended animation and continue to dwell ensconced within our respective dwellings? It appears that the respective State Governments do not want to take a chance. A chance with what? It is time that the Government starts work on a broader plan so as to allow the life to go on. Fear of death by Covid-2019 virus would far outweigh the fear of death by starvation. In absence of any lifeline or monetary support each business is left to fend for itself. The roll call at some point will determine as to how many would be left standing.

    In the meeting with Chief Ministers on Monday, the Prime Minister had rightly pointed out that importance needed to be given to the economy as well. It’s high time to walk the talk. There is no way that there is going to be an end game anytime soon as far as this particular virus is concerned. So when is it going to be the right time? Whatever, the diktats that may be given there is bound to be a massive fallout if this lockdown restrictions is not lifted and things allowed to resume post 03 May 2019. Yes this is definitely a risk that no State Government can avoid. People have become wiser and as adults, all the sane ones would follow the NEW Normal. We will forget what the Old Normal was. There was a logic to the first and even the second lockdown…but to nurture the thought of a Third…will most definitely be catastrophic and maybe even more devastating than the deaths which will be caused by the Covid-2019 virus.

    This undoubtedly is a crisis situation. When you’re in the midst of a crisis, it can be hard to think past your short-term response. Lockdown is indeed that – a short-term response. But, the primary focus of leaders should be on the long term. After all, it is their job to lead people into the best possible future. But their diverse army of experts now marched out a phalanx of hypotheses to explain the consequences.

    The People have been made adequately aware of the grave consequences this particular virus is empowered to inflict. Trust the people to handle the situation from hereon. Provide them with support and guidance. Locking them up in homes is definitely not a solution anymore. When it was right it was right, but now it is overdoing it. The virus isn’t going to go anytime soon, that is for sure. We just need to adapt to the NEW Normal. As Bill Joy, the brilliant thinker and engineer reminded us, “great medicines have saved lives, but it’s the simpler things, like clean water, proper hygiene and a cleaner way of life that have saved the most lives”. We are quickly learning what is causing our immune systems to react. Social distancing works but it’s a temporary answer. Lack of testing will haunt us but it will be solved over a period of time. Ventilators and hospitals will be better equipped and in a better state of readiness. We will see patterns on how to treat, or vaccinate, or both. In the meantime, there are ways to beat the virus and return to versions of a normal life. Masks hold the promise of protection at a minimum, and eradication at best. Just as there is a lot about the virus we don’t understand, there’s a lot about how it spreads we don’t understand. It can peter out and come back. It can weaken over time.

    Work From Home may become a norm in times to come at least for some time, not as a forced one but as a way of life in the future. We can see the multiple benefits of such an arrangement. What can be done for the IT Industry, can be adapted to other verticals as well. But we just need to take this calculated risk. Some collateral damage is imminent, however comparatively it will be worth the chance. However, we can just wait and watch as the decision makers have to take that call..

  • Taking care of our senior citizens.

    What other developed Countries are already experiencing will sooner than later be applicable for India as well. As a nation we need to focus on capacity building at the grassroot level in order to use technology to successfully address the needs of our ageing population. Growing old is as natural a phenomenon as being born – a fact that we must all gracefully accept. However, it can become an issue in the absence of proper care, love and support from family. Thanks to the advancement of medical science, life expectancy is expected to increase further to 75+ over the next few decades.

    The government in 2017 had announced that it will come up with a new programme under which NGOs will take care of senior citizens, who are living alone, at their homes, besides bringing in a law to provide day care facility. There are about 100 million senior citizens in the country based on 2011 census. The current senior citizen population is expected to more than double to 300 million to constitute 20 per cent of the population in the next three decades. With a rapidly growing senior citizens, India is faced with the mammoth task of providing basic senior-friendly urban infrastructure.

    Organised Caregiver Communities

    These days most aged people are left alone at home, confined to solitude with minimal care and support, while their adult children are out at work. According to a study, 64 per cent of senior citizens living in an urban setup fall prey to loneliness and depression. The loss of physical independence along with mental and societal insecurities due to retirement or death of a partner can take a toll on the elderly as well.

    Caregiver communities: will offer independent living for senior citizens through senior-friendly infrastructure and trained personnel for elder care. The care-givers help with daily chores, medication and movement so as to make the seniors feel secured, empowered and cared for and can lead a stress-free life in a amicable social environment.

    Home Care

    Most senior citizens do not want to leave the comfort of their home even when faced with chronic ailments. Under such circumstances home-based care becomes crucial. There is a need to offer specially trained nursing and support assistance to the elderly at home. These professionals will be specially trained to handle various physical and mental ailments. They also assist in non-clinical care such as housekeeping, daily activity support, counselling and organising social group interactions.

    Use of Technology

    The Government has also started a program under the Rashtriya Vayoshri Yojana (RVY) launched in March 2017, where the government plans to reach out to beneficiaries in three years through NGO’s. The use of wearables and sensors for detection and recording of patient vitals, automated logging systems, real-time data updates, etc. are some ways in which technology is transforming the way we look at healthcare. Use of modern technology like for instance a health app can not only accurately record, analyse and update patient vitals such as blood pressure or heart rate but also relay any inconsistencies immediately.

    Caregiving has to rapidly evolve. The notion of professional homecare is growing in India with technology-based innovation. As a nation we need to focus on capacity building at the systemic level in order to use technology to successfully address the needs of our senior citizens as it is both our duty and responsibility.

    Astute Outsourcing Services Pvt. Ltd. under the aegis of Chaque Jour Aashirwad Social Welfare Trust plans to start its “Elder Care” program soon.